The move can be expected from Instagram considering its history it added “stories” in 2014 after Snapchat’s disappearing photos rose in popularity. Last month, Tech Crunch reported that Instagram was testing “IG Candid Challenges.” While it is yet to pick up on the spontaneous posting function, it might not be far off. Teenage Dirtbags ruleīeReal came to fame on the back of the “teenage dirtbag” zeitgeist-and then took it further. – its current biggest market – it has had over 56 million downloads in 2022 alone.
It passed Instagram in weekly downloads in July, and was the most downloaded IOS app in the world for August with 11 million downloads, when it passed TikTok as well, according to the Washington Post. 1 in at least nine markets, and in the top five iPhone apps in around 40 countries. It lets you take images of both what is in front of you and a selfie so that your friends get a detailed point of view - but you only have a couple of minutes to do so before your post is labeled ‘late.’ The app’s unique concept has all its users in one timezone simultaneously upload pictures of what they’re doing at the moment they are notified. That hot new thing in question is BeReal, which launched in 2020, but rapidly grew in popularity in 2022. But even though TikTok remains at the top of its game with the most popular account boasting over 150 million followers, it’s now the one copying the hot new thing.
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